Four and a half years ago, we followed a feeling. This feeling developed into passion, which fueled an idea, and that idea evolved into inspiration, which we named Peryton. Inspiration nurtured a vision, which became a mission, and that mission took us to France and Italy multiple times where we found the foundation of what we do: exceptional leather. Leather so rich that it begged to be shaped into something useful. Something beautiful.
Back home in New York, the mission morphed into an adventure, which turned, pitched and pivoted like a newfangled rollercoaster. Some turns felt like we were taking a cloverleaf to nowhere. Some pitches cost more than we care to admit. But certain pivots were downright fortuitous. Even magical. Such as the one that resulted in a meeting of the minds with leather craftspeople possessing skills that are truly divine. People who understand our inspiration, share our passion and believe in our mission.
The mission? To make artisanal leather goods for those who seek the discovery of special things. To create a brand seeking balance between hard and soft, function and fantasy, classic and the unexpected. To turn our creative energy into pieces that you can carry for as long as you wish. And to tell the story of our transformation.
Welcome to Peryton.
I am influenced by time. The way it connects and separates. The way it plays no favorites. The way it rushes you and makes you wait. And whether I am utilizing it well.
I am obsessed with facts. Information. Details. Process. Logic. How things are designed and made. Why they function. Yet —
I am moved by mythology and fairytales. The stories we tell each other to elevate the human experience and embolden ourselves. Or to explain things we don’t understand fully.
I like to connect dots. Not so much the literal ones — but the dots that represent disparate things, ideas, feelings, characteristics, positions, textures and colors.
I am private and protective. I wear armor. But I also want to share and connect. And then hide. But be known somehow.
My name is Gina Love. I am the daughter of an artist and an engineer.
I am Jamaican and American. I grew up in small towns dreaming of big cities.
I went to law school. All the while wondering whether I should have gone to design school.
I moved to New York to practice real estate at a large national law firm and, after a number of years, I joined an even larger international law firm. I enjoyed the work and I liked the idea that I was involved in the quintessence of the city — it’s skyline. But —
I loved taking night and weekend classes at the International Center of Photography and Parsons School of Design.
I bought a camera and, during free weekends, I photographed the city, her people and architecture, which I documented in a photography blog called The Photodiarist. Not long after that —
I created Peryton.
If law firm life moved quickly and often without respite, then Peryton came to life in slow motion. While practicing law full-time, I designed, sketched, constructed, edited, tested, organized, researched, net-worked, sourced and problem-solved over a period of five years before launching the brand. Which made me realize that —
I do not have to choose sides. Be it problem solving over poetry. Or art over functional design. Critical thinking over storytelling. Or meticulous planning over going where the wind blows. Eventually, I found a way to use it all. To connect the dots that represent my multiple facets, passions and interests.
The result is peryton.com, a new American luxury brand.
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04/22/2022 - 15:35