August 17, 2018
I am influenced by time. The way it connects and separates. The way it plays no favorites. The way it rushes you and makes you wait. And whether I am utilizing it well.
I am obsessed with facts. Information. Details. Process. Logic. How things are designed and made. Why they function. Yet —
I am moved by mythology and fairytales. The stories we tell each other to elevate the human experience and embolden ourselves. Or to explain things we don’t understand fully.
I like to connect dots. Not so much the literal ones — but the dots that represent disparate things, ideas, feelings, characteristics, positions, textures and colors.
I am private and protective. I wear armor. But I also want to share and connect. And then hide. But be known somehow.
My name is Gina Love. I am the daughter of an artist and an engineer.
I am Jamaican and American. I grew up in small towns dreaming of big cities.
I went to law school. All the while wondering whether I should have gone to design school.
I moved to New York to practice real estate at a large national law firm and, after a number of years, I joined an even larger international law firm. I enjoyed the work and I liked the idea that I was involved in the quintessence of the city — it’s skyline. But —
I loved taking night and weekend classes at the International Center of Photography and Parsons School of Design.
I bought a camera and, during free weekends, I photographed the city, her people and architecture, which I documented in a photography blog called The Photodiarist. Not long after that —
I created Peryton.
If law firm life moved quickly and often without respite, then Peryton came to life in slow motion. While practicing law full-time, I designed, sketched, constructed, edited, tested, organized, researched, net-worked, sourced and problem-solved over a period of five years before launching the brand. Which made me realize that —
I do not have to choose sides. Be it problem solving over poetry. Or art over functional design. Critical thinking over storytelling. Or meticulous planning over going where the wind blows. Eventually, I found a way to use it all. To connect the dots that represent my multiple facets, passions and interests.
The result is peryton.com, a new American luxury brand.